HammondCare: Brand Trailer
The Challenge.
HammondCare launched its CVP ‘Champion Life’ in 2017 without an accompanying brand campaign. 3 years later and with the findings of the Royal Commission into Aged Care Quality and Safety set to be released, it became paramount that HammondCare communicated clearly and authentically the values that it stood for to the industry, Government, the community and most importantly to vulnerable Australians living with complex needs.
Our Creative Solution.
HammondCare approached MindJam to bring to life it’s CVP ‘Champion Life’ through an emotive brand video grounded in authenticity and respect for those they care for. Our solution was to create a video in a documentary trailer format. Why? True documentaries take an authentic, honest and vulnerable approach to storytelling. As HammondCare authentically lives its core mission ‘To improve the quality of life of those in need’ throughout all levels of the organisation, this documentary style served as a powerful way to bring their CVP to life. To strengthen HammondCare’s brand video further, we took a theatrical trailer approach – leaving the viewer wanting to know more, engage more and advocate more.
The Results.
Mindjam captured over 50 hours of footage, creating a suite of 5 videos for the brand video launch campaign with enough footage to create a further 20 service based videos.
“I just wanted to thank you both for this incredible journey and agreeing to take on “mission impossible” … how on earth can we capture the essence of HammondCare??
Well I think you have done it … excited to launch!!
Mike Baird
Chief Executive Officer, HammondCare
The Results.
Mindjam captured over 50 hours of footage, creating a suite of 5 videos for the brand video launch campaign with enough footage to create a further 20 service based videos.
“I just wanted to thank you both for this incredible journey and agreeing to take on “mission impossible” … how on earth can we capture the essence of HammondCare??
Well I think you have done it … excited to launch!!
Mike Baird
Chief Executive Officer, HammondCare
