GBST: Employer Branding.
The Challenge.
GBST approached Mindjam to develop an Employee Value Proposition to promote their presence within the competitive developer/coder talent pool. They had previously never promoted themselves making this a first for the organisation.
Our Creative Solution.
The creative was informed by employee/candidate interview and needed to align to GBST’s CVP “Our expertise, your future”. From this the following premise was created: GBST is in a state of transformation. And as we evolve, we are excited about what tomorrow will bring. But none of it will be possible unless you come with us. Because our tomorrow, our client's tomorrow is dependent on your tomorrow.
“We’ve seen an improvement in the quality of candidates that are applying directly too us, which has significantly reduced our external recruitment agency spend.”
Belinda Armstrong – Head of Human Resources, GBST