Mission Australia: 2020-25 Strategy Communications.
The Challenge.
Mission Australia is one of Australia’s leading Christian charities with over 160 years of practical and proven experience in working with Australians in need. Our over-arching goal is to reduce homelessness and strengthen communities across Australia.
Mission Australia has developed a new strategic plan to guide our organisation over the next five years. Mission Australia’s 2020 strategic plan establishes the framework and forms our key focus areas for the coming years.
Mission Australia approached MindJam to develop a creative platform that would bring to life their five-year strategy in an entertaining and engaging way.
Our Creative Solution.
We felt a powerful way to bring to life Mission Australia’s five-year strategy was through was the medium of isometric illustration and animation. Think SimCity but grounded in the real world. We created a bustling city which allowed us to story-tell Mission Australia’s 2020-25 strategy. This concept allowed us to go deeper into the strategy detail by depicting Mission Australia services at street level and then become more aspirational and bigger picture as we ascended higher above the city.
The city forms the word “US” at the final reveal, aligning to overarching Mission Australia’s identity and powerful brand positioning – “Together we stand”.
How it Looked.
The creative concept was delivered as an animated video and printed poster to be communicated with stakeholders and staff.
Animated Video.
Animated Video Screenshots.
Poster.
What our Client Said.
“Having worked with the Mindjam team for years on large and small campaigns – always with excellent results, enlisting their help with the interpretation of our 20-25 strategy was not only important to achieve our communications objectives on this specific project. It was also -and maybe even more – important as a foundation to the brand and campaign work we aim to create with Mindjam in coming years.
What was put on paper as a very copy and matrix-heavy strategic plan, Mindjam managed to bring to life (quite literally actually) in ‘The world of US’; a unique isometric animation video which communicates Mission Australia’s 20-25 strategy in a highly relatable, informative manner for all our key internal and external stakeholders. Feedback upon launch has been fabulous and we are confident that this engaging concept will inspire many Australians to join our journey, creating a positive impact in our society.”