Salesforce World Tour:
Creative and Branding.
The Challenge.
For over 10 years, Salesforce World Tour has been the primary source for this global FinTech to Blaze their Trail. As one of the most coveted events on the calendar, Mindjam’s fresh approach laid down the challenge of taking the creative and design to a new level.
Creative and Concepting.
Mindjam initiated the creative process with the customer journey; mapping touchpoints, creative messaging and possible theming ideas as conference attendees navigate their way through the International Convention Centre Sydney. Lasting some 3 months in total, the creative development consisted of pencil scamps through to photorealistic 3D renders and real time budget analysis to ensure all ideas stayed within scope. One of our largest creative achievements came in the storyboarding of a world first, 183m animated projection inside the event expo.
Design & Animation
Armed with a suite of assets originating from Paul Rogers Studio in Pasadena, a team of 3 highly skilled Mindjam illustrators supported by 7 finished artists took to creating and localising over 3500 assets in all formats including, large format print, small format print, digital and animation. On competition and prior to any item going to print, almost every element was placed into a Virtual Reality recreation of the ICC Sydney to ensure the most senior stakeholders within Salesforce could approved almost as if they were there.
Behind the Scenes – The Making of the Salesforce World Tour
The Event.
The event was a huge success attracting over 8000 people from around the region, With two designers on site in the lead up and duration of the event we were able to ensure all digital changes were able to happen within minutes.
Awards
Australian Event Awards & Symposium 2019
Best Corporate Event - Finalist
Best Exhibition, Trade or Consumer Show - Finalist
EEAA Awards for Excellence 2019
Most Creative Innovation in Event “Experience” Delivery
Client Feedback
I’ve been to 40+ world tours; this was the best I’ve ever seen. It was perfection.
Miguel Milano - President of Salesforce Europe
What you and your team imagined and delivered last Wednesday
was phenomenal. Thank you and Congratulations. Am sure you've heard the mutterings but i am hearing everywhere it was the best world tour ever, the best campground ever, the most magnificent projection screen and imagery ever... and the accolades go on.
Renata Bertram - Senior Marketing Director | Salesforce
Thank you for all the amazing work that you and the team did for World Tour. I had the most wonderful experience working with you guys and am looking forward to working you more in the future. Hope you get some downtime before the next project!
Laurie Macabasco - Associate Creative Director | Asia Pacific | Salesforce
Congrats, you guys did an awesome job. Thanks for making us look great!
Michael Peachey - Senior Vice President & CMO, Asia Pacific Marketing at Salesforce
What you created last Wednesday has sent ripples around the globe – as THE gold standard of World Tours – with a not insignificant number of comparisons to Dreamforce thrown in. In terms of the local events landscape – this is the standard that all events will be judged against for some time to come...From the bottom of my heart – THANK YOU to each and every one ofyou amazing humans. Be proud – you deserve to be. Let's do it all again :)
Stuart Frank - Director, Strategic Events Asia Pacific | Salesforce